Challenge: Build brand presence, trust, and backlinks for a new brand and website.

Deliverable: Chief Step Officer PR campaign.

Outcomes: Grew email list to from 0 35k+ and Instagram followers from 100 to 24k+ in three months with no ad spend. Gained over 2,000 backlinks. Featured on dozens of high-profile news sites, including Fortune, Newsweek, Business Insider, and CNBC (to name a few). Attained news coverage and interviews on dozens of local TV and radio stations.